Mastering Sales Strategy

This course teaches you how to design, implement, and optimize winning sales strategies in any industry. Whether you're in B2B, B2C, or digital sales, you'll gain the skills needed to consistently hit and exceed sales targets.

🧭 Course Modules & Lessons

Module 1: Introduction to Sales Strategy

Lesson 1.1: What Is a Sales Strategy?

• Overview of sales strategy vs. sales tactics

• Importance of aligning strategy with business goals
  Lesson 1.2: The Sales Process from A to Z

• Overview of a typical sales funnel

• Key terms: leads, prospects, conversions
  Lesson 1.3: Setting SMART Sales Goals

• Building measurable and achievable targets
  🎓 Learning Outcome: Understand the foundational concepts and purpose of a sales strategy.

Module 2: Understanding Your Market & Customer

Lesson 2.1: Market Segmentation & Targeting

• Identifying your ideal customer profile (ICP)
  Lesson 2.2: Customer Psychology and Buying Behavior

• Emotional vs rational buying decisions
  Lesson 2.3: Competitor Analysis

• Benchmarking and positioning your offer
  🎓 Learning Outcome: Analyze market needs and position your sales approach effectively.

Module 3: Building Your Sales Strategy

Lesson 3.1: Choosing the Right Sales Model

• Inbound vs outbound, direct vs channel sales
  Lesson 3.2: Crafting a Value Proposition

• How to create messaging that resonates
  Lesson 3.3: Mapping the Customer Journey

• Touchpoints and how to optimize them
  🎓 Learning Outcome: Design a structured, customer-focused sales strategy.

Module 4: Sales Channels & Tools

Lesson 4.1: Online & Offline Sales Channels

• eCommerce, email, phone, retail, social selling
  Lesson 4.2: CRM and Sales Automation Tools

• Tools like HubSpot, Salesforce, etc.
  Lesson 4.3: Leveraging Content & Social Media for Sales

• Relationship-building through value content
  🎓 Learning Outcome: Select and integrate the best channels and tools for your strategy.

Module 5: Sales Execution & Team Management

Lesson 5.1: Sales Playbooks & Scripts

• Creating repeatable sales processes
  Lesson 5.2: Hiring and Training a Sales Team

• Traits of top-performing salespeople
  Lesson 5.3: Motivating and Managing for Performance

• Compensation models and KPIs
  🎓 Learning Outcome: Implement your strategy through a high-performing team.

Module 6: Measuring Success & Optimization

Lesson 6.1: KPIs and Metrics That Matter

• Pipeline velocity, conversion rates, CAC, LTV
  Lesson 6.2: Using Data to Refine Your Strategy

• A/B testing, customer feedback loops
  Lesson 6.3: Sales Forecasting and Scaling

• Planning for long-term revenue growth
  🎓 Learning Outcome: Track, evaluate, and optimize your strategy using data.